New book chapter on Mobile Media and Communication published by NORDICOM

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NORDICOM is a knowledge centre in the field of media and communication research, a cooperation between the five countries of the Nordic region – Denmark, Finland, Iceland, Norway and Sweden. Starting from academic research, Nordicom collects and adapts knowledge, mediating it to various user groups in the Nordic region, Europe and elsewhere in the world. NORDICOM has conducted tleephone-based surveys annually since 1979. A bi-annual publication called MedieSverige analyzes these patterns, by inviting scholars from different areas to analyze the data. I was invited to analyze mobile media and communication, and wrote a chapter titled ”Mångfacetterad och oumbärlig: om mobilens roll i vardagslivet”, which translates into ”Multifaceted and indispensable: the role of the mobile in everyday life”.

The chapter presents the MMK-modellen (Mobil Media & Kommunikation) – see figure below – which conceptualizes the discussion carried in the chapter on how the mobile device nowadays entails both mobile media and mobile communication, on both an (inter)personal basis and mass communication.

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The dimensions of the model are plotted with empiric findings from Nordicom Mediebarometer 2012 – a survey yielding representative figures on Swedes media behaviour (9-79 years). See the PRE-PRINT for a close read of these findings.  The full reference of the chapter is:

”Westlund, Oscar (2014). ”Mångfacetterad och oumbärlig: om mobilens roll i vardagslivet”, (”Multifaceted and indispensable: the role of the mobile in everyday life”) In: Carlsson, Ulla and Facht, Ulrika (eds.) MedieSverige 2014 (MediaSweden 2014), Nordicom, University of Gothenburg, pp. 101-110.