3 new book chapters published this week


This week the annual SOM-book was published, titled “Mittfåra & Marginal“. It contains a total of 39 chapters focusing “Society” and/or “Opinion” and/or “Media”, by scholars from diverse universities in Sweden. Just like last year, I have authored or co-authored 3 different chapters. Each of these can be downloaded for free.

The first chapter – MOGNANDE MOBIl MULTIMEDIA – describes and explain the uptake of mobile media and mobile news from 2005 to 2013. In short, it shows how such use now is becoming mainstream.

The second chapter – Användning och icke-Användning Av kvällspressen: på papper, via dator, mobil och surfplatta – has been co-authored with Mathias A. Färdigh. It analyzes single-media and cross-media use of evening tabloids via different plattforms from 1986 to present, highlighting especially the rise of cross-media use via mobile devices.

Thirdly – NYHETSMEDIERNAS FUNKTIONER – makes a chapter co-authored with Gustav Ekström. We have analyzed how the Swedish public, and also specific generations, envision they would use six specific media/platforms with regards to eight different situations and places. The statistics reveal that TV and online news via computers make the preferred  choice for most of these situations and places

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